Sponsoring Local Sports Clubs
- Sports
Contributing to Local Sports Culture Promotion, Human Resource Development, and Favorable Environment Creation
Building strong, trusting relationships with local communities is essential for Kubota, which aims both for its business to resolve social issues faced by countries and regions around the world in the fields of food, water, and the environment, as well as to realize a sustainable society. Sports do not only enrich the physical and mental development of local communities, but also encourage the creation of connections and communication among people living there. With this in mind, Kubota continues to promote sports suited to specific regional needs in order to contribute to the promotion of sports culture, the development of human resources, and the creation of a favorable environment.
- France
To support the local community, Kubota Farm Machinery Europe S.A.S has made donations to local sports clubs in the town of Bierne since 2016. This has included 4,000 euros (about 4,000 U.S. dollars) to a local judo club for tatami mats and to help with expenses for competitions. KFM has also provided trophies for a soccer club, and contributed to a local charity.
- UK
Kubota (U.K.) Ltd., (KUK) supports sports clubs in Thame, Oxfordshire where its business base is located.
For example, since around 2010 donations exceeding approximately 10,000 and 20,000 pounds, equivalent to 15,000 and 31,000 U.S. dollars, respectively made to local football and rugby clubs have been useful in purchasing official junior team uniforms and in supporting ladies’ teams. In addition, KUK also lends the latest Kubota tractors equipped with turf tires for ground maintenance, and provides the cricket club with equipment to be used for their ground maintenance also, thus, KUK support for local sports is provided in many ways.
In response to these activities, the local sports clubs have also placed KUK advertisements on their main grounds and rented their facilities for KUK in-house functions. Supporting sports clubs further deepens KUK community relationships.
- Canada
In 2022, Kubota Materials Canada Corporation, based in Ontario, Canada, donated 1,500 Canadian dollars to the Orillia Mariners, a slo-pitch softball team in the province
Slow pitch (slo-pitch) softball, in which the pitcher throws a slow underhand, arching ball, is played by 10-member teams. The Orillia Mariners, based in Orillia, Ontario for over 10 years, have as a strong team continuously produced results, including winning the All World Slow Pitch Championship in 2022. Donations to the team are primarily used for competition entry fees.
In addition to this, the company also donated 1,000 Canadian dollars to a local ice hockey team in 2022. Through supporting local sports clubs, we continue to build trust in relationships with the local communities where we operate.