Privacy Policy

We refer to personal data according to the following definition:
“any information relating to an identified or identifiable natural person ('data subject'); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person”.

This Privacy Policy applies to the personal data that Kubota collects, uses and otherwise processes. For the purposes of this Privacy Policy, Kubota will be the personal information handler. This is a legal term meaning that we have collected and maintain your Personal Data and, because of this, we are responsible for making sure it is used in accordance with applicable data protection laws. We are required by the laws to give you the information in this Privacy Policy. If you visit our Sites from outside Japan, please note that Japan has data protection laws, including the Act on the Protection of Personal Information in Japan (“APPI”) that may not be consistent with those of other countries and that information collected about you in connection with your visit to our Sites will be processed in accordance with Japanese laws. However, if applicable, Kubota shall comply with the laws, regulations, and guidelines in any other jurisdictions, including the Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 (General Data Protection Regulation; “EU GDPR”).
Our websites may provide links to other websites for your convenience and information. These websites may operate independently from Kubota. Linked websites may have their own privacy notices or policies, which we strongly suggest you review if you visit any linked websites. To the extent any linked websites you visit are not owned or controlled by Kubota, we are not responsible for the websites’ content (including an ‘cookies’ used on that website), any use of the websites, or the privacy practices of linked websites.

We collect some personal data directly from you, for example when you use our website, use our services or contact us. Or we obtain your personal data (1) from our Business Partners and Affiliates (such as agents, dealers or distributors with whom we have business relationship), (2) from the entities with whom we have entered into the contract for market survey, engineering, purchasing, manufacturing, construction, logistics and other business purpose, or (3) from your equipment. (If your equipment setting allows it, we collect machine operation data (including, location data) from your equipment, device or other similar services).

Kubota may share your data with the following parties (Within the joint use framework in accordance with APPI, personal information may be disclosed or provided to the other joint users and may be used by such joint users. For the details, please refer to our Japanese Policy .):

• Distributors, dealers, business partners who provide some portion of our products, and service providers to provide products and services relating to the sale of Kubota products, internal company processes or the servicing of your accounts or transactions
• Marketing partners, to market to you directly if you have provided your consent for the purposes described above.
• Our subsidiaries, affiliates and certain distributors (KK Igarashi Shoukai, KK Hosoda, Banshu Nouki Hanbai KK, Hyougo Nouki Hanbai KK, KK Mizuho Shoukai) as the joint users, for the purposes described above and to the extent legally allowed.
• Auditors, regulators and other entities, where legally required as needed to protect our rights or property in connection with the sale of assets and/or the company.
• Any third parties that we may share your data with those obligations to keep your details securely, and to use them only to fulfil the service they provide you on our behalf. When they no longer need your data to fulfil this service, they will dispose of the details in line with our procedures.

We do not sell your Personal Data. Nor do we share your Personal Data with third parties for their own marketing purposes.

Kubota will only store personal data for the period necessary and proportionate for the purpose of its processing.

You have certain rights regarding the personal data we maintain about you. We also offer you certain choices about what personal data we collect from you, how we use that data, and how we communicate it with you. In accordance with the applicable laws, it is your right to (with certain limitations):

• access to your personal data processed by Kubota. Namely you can obtain confirmation that we hold personal data about you, request access to and receive information about the personal data we maintain about you, receive copies of the personal data we maintain about you, or ask us to send that information to another company (the “right of data portability”).
• request correction, update and deletion of personal data
• object, for legitimate reasons, to your personal data being processed;
• object to your personal data being used for prospecting purposes, including in particular commercial purposes (marketing);
• withdraw any consent declaration given through the website or in any other manner (if any) with effect for the future at any time, and to access the wording of such consent declaration at any time.

You can opt out of the collection and use of certain information, which we collect about you by automated means, when you visit our websites. In certain jurisdictions, you can exercise your choice via the Cookie Consent tool provided in the relevant Kubota website. Your browser may tell you how to be notified and opt out of receiving certain types of cookies. In addition, in our websites, we may provide you with other choices regarding the use of cookies. Please note, however, that without cookies you may not be able to use all of the features of our websites or online services. For more information about Cookies please see below.

Kubota does not knowingly collect personally identifiable information from children or market to children. If a child has provided personal data to Kubota through our website without his or her parent’ or guardian’ consent, the parent or guardian may contact Kubota to request the data be deleted from our records. Following receipt of such a request, we will make reasonable efforts to delete the child’s information from our records.

We may transfer the personal data we collect about you to recipients in countries other than the country in which the data was originally collected. Those countries may not have the same data protection laws as the country in which you initially provided the data. When we transfer your data to other countries, we will protect that data as described in this Privacy Policy or applicable laws, or as otherwise disclosed to you at the time the data is collected.

We may transfer your data to a recipient in another jurisdiction if one of the following protections applies:

• The recipient is located in a jurisdiction whose laws ensure an adequate level of data protection that is equivalent to those in Japan.
• We have put in place appropriate safeguards such as contractual commitments to protect your Personal Data, including, if applicable, standard contractual clauses approved by European Commission when providing personal information to a third party in countries outside Japan and/or European Economic Area.
• You explicitly consent to the transfer.

If you would like to see a copy of any relevant transfer provisions containing standard contractual clauses, please contact us as described in the “How to contact us” section of this Privacy Policy.

Please note that Kubota goes through detailed due diligence process before selecting the data processors with whom we share your personal data with.

The security of your personal data is important to Kubota. We are committed to protecting the information we collect. We maintain administrative, technical and physical safeguards designed to protect the personal data you provide or we collect against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use. These safeguards are intended to protect the confidentiality, integrity and availability of the information you provide to us. We periodically assess risks to your information and update our policies, procedures and technology accordingly.
For the details of the safeguards under the APPI, please refer to our Japanese Policy or you may ask us by contacting us as described in the “How to contact us” section.
Kubota stores personal data only for as long as it is necessary for the fulfilment of the purpose for which the personal data is collected, unless otherwise required or authorized by applicable law. We take measures to destroy or permanently de-identify personal data if required by law or if the personal data is no longer required for the purpose for which we collected it.

This Privacy Policy may be updated periodically and without prior notice to you to reflect changes in our personal data practices. We will post a prominent notice on relevant websites to notify you of any significant changes to our Privacy Policy and indicate at the top of the Privacy Policy when it was most recently updated. If we update our Privacy Policy, in certain circumstances, we may seek your consent.

If you have any questions or comments about this Privacy Policy, Kubota privacy practices or if you would like to exercise your rights or to update information or preferences you provided to us, please e-mail us at: kbt_g.privacy@kubota.com

Additionally, if you have any concerns or complaints regarding Kubota’s processing of your Personal Data, you can contact Kubota’s Data Protection Officer at: kbt_ex.dpo@kubota.com

For persons in the European Economic Area (the "EEA"), please contact us using the details of our EU representative below:

If you consider that we are in breach of our obligations under applicable data protection laws, you are always entitled to submit a complaint to the competent governmental authority.

This California Consumer Privacy Act Policy (“CCPA Policy”) explains how KUBOTA (“KUBOTA,” “we,” “us,” or “our”) collects, uses and discloses Personal Information of California residents under the California Consumer Privacy Act of 2018 as amended by the California Privacy Rights Act of 2020 (“CCPA”). This CCPA Policy also explains California residents’ rights under the CCPA and California Civil Code section 1798.83 (the “Shine the Light Law”). This CCPA Policy supplements our existing Privacy Policy.

We encourage you to read this document in full and to contact us if you have any questions.

This CCPA Policy applies only to the Personal Information of California residents, and to the extent that information is subject to the CCPA. For purposes of this CCPA Policy, unless a different definition is noted, “Personal Information” has the definition given in the CCPA.

Categories of Personal Information We Collect, Categories of Sources of Personal Information, and Business or Commercial Purposes for Which Personal Information Will Be Used

During the last twelve (12) months, we collect or have collected the following categories of Personal Information (as listed in the CCPA):

• Identifiers, such as your name, street and email addresses, telephone number, and vehicle information (including Device ID, PIN, and IMEI)
• Commercial information, such as records of your purchases with KUBOTA and our dealers and other business partners.　This may include information such as your finance collateral information.
• Audio, electronic, visual, thermal, olfactory, or similar information, such as telematics sensor data.
• Sensitive personal information, such as precise geolocation data, as provided by your mobile device to our mobile app and via our products when collecting telematics data.

Categories of Sources. The following is a list of the categories of sources from which Personal Information was collected during the last twelve (12) months:

• Directly from you, through forms provided on our website.
• Through our products, via the collection of telematics and other information.
• Through our business partners, affiliates, and service providers. These include, but are not limited to, vendors, dealers, and KUBOTA affiliates.

Business or Commercial Purpose(s). The following is a list of the business or commercial purposes for which the categories of Personal Information will be collected and used, or were collected during the last twelve (12) months:

• For purposes of business operations.
• To communicate with you.
• To support, change, improve, and develop our products and services.
• To ensure the security of our products, services, and systems.
• To respond to requests from legal authorities and court orders.
• To protect the rights, property, or safety of ourselves, our partners, and others.
• For research, analysis, or modeling for developing new products or services.
• To administer and manage participation in surveys, promotions, and offers.

Retention Period. We will store Personal Information only for a period that is necessary for and proportionate to the purpose of use.

Sale, Sharing, and Disclosure of Personal Information for a Business Purpose

During the last twelve (12) months, we did not sell or share Personal Information, as the terms “sell” and “share” are defined in the CCPA. We do not sell or share Personal Information, including the Personal Information of consumers under 16 years of age.

The table below describes: (i) the categories of Personal Information (as listed in the CCPA) that we may have disclosed for our business purposes during the last twelve (12) months; and (ii) the categories of third parties to whom we have disclosed such Personal Information for our business purposes during the last twelve (12) months:

Business or Commercial Purpose. The following is a list of the business or commercial purposes for which Personal Information was disclosed during the last twelve (12) months:

• For purposes of business operations.
• To communicate with you.
• To support, change, improve, and develop our products and services.
• To ensure the security of our products, services, and systems.
• To respond to requests from legal authorities and court orders.
• To protect the rights, property, or safety of ourselves, our partners, and others.
• For research, analysis, or modeling for developing new products or services.
• To administer and manage participation in surveys, promotions, and offers.

Currently, there are many state privacy laws in effect, and numerous laws grant natural persons certain rights. Below is a list of rights you might be entitled if you are a California resident. Although not all consumers in all states are granted the rights below, KUBOTA will make best efforts to comply with any request made pursuant to the rights below, but may not be able to comply with requests that fall outside of, or are not included in, the rights granted in your state, due to conflicting laws.

• Right to Know
  
  You may have the right to request that we provide you with the following information about Personal Information we collect, use, and disclose about you: the categories of Personal Information, the categories of sources from which the Personal Information is collected, the business or commercial purpose for collecting Personal Information, the categories of third parties to whom we disclose Personal Information, and the specific pieces of Personal Information we have collected about you.
  
  As stated elsewhere, we do not sell or share Personal Information.
  
  You may make up to a request during any twelve (12) month period.
  
  
• Right to Request Deletion
  
  You may have the right to request that we delete your Personal Information.
  
  You should be aware, however, that California law allows us to retain your Personal Information under certain conditions, even if you have asked us to delete it, such as when retaining your Personal Information is necessary for us to complete a transaction with you or to provide you with a product or service you have requested. We will notify you of any denial of your request for deletion and the reason for the denial.
  
  
• Right to Correct
  
  You may have the right to request that we correct inaccurate Personal Information we collect about you.

Submission of Consumer Requests

Only you, or someone legally authorized to act on your behalf, may make a verifiable consumer request related to your Personal Information. You also may make a verifiable consumer request on behalf of your own minor child or a minor child on whose behalf you have legal authority to make such a request. Making a verifiable consumer request does not require you to create an account with us.

To make a verifiable consumer request, please contact us by email at kubotaprivacy@kubota-kna.com, via phone at +1-888-458-2682, or via forms provided on our website (when you click, you will be directed to the website, “Exercise Your Rights” form for our affiliate Kubota Tractor Corporation). Be sure to clarify precisely the specific right, under California law, you are looking to exercise and explain your request in sufficient detail for us to understand, evaluate, and respond to the request properly. You will need to provide sufficient information to enable us to reasonably verify that you are the person about whom we collected the relevant Personal Information (or sufficient information for us to reasonably verify that you are the authentic, authorized agent of the relevant person). To verify your identity, KUBOTA will ask that provide the following Personal Information when you submit your request:

• Your name
• Email address
• Mobile phone number
• Address (including city, state, zip code)

You may need to provide additional information as part of your responses to our identity verification questions. We will use Personal Information provided in a verifiable consumer request only to verify the requestor’s identity or authority to make the request.

We cannot respond to your request or provide you with Personal Information if we cannot verify your identity or authority to make the request and confirm the Personal Information relates to you.

Additional Information

You have the right not to receive discriminatory treatment from us in connection with your exercise of any privacy rights provided to you by the CCPA.

Because we do not sell or share Personal Information, we do not process opt-out preference signals for Global Privacy Control

Please note, we do not use or disclose Sensitive Personal Information (as defined in CCPA) for any purpose not expressly permitted by the CCPA.

Within the meaning of California’s “Shine the Light” law (Cal. Civ. Code § 1798.83), we do not disclose personal information to third parties for their own direct marketing purposes.