What is the Kubota e-Project?

Kubota aims to ensure the survival of the environment of this beautiful earth and the development of a sustainable society by using its management resources as effectively as possible to resolve issues in the fields of food, water, and the environment, which are indispensable for the prosperous life of humans around the world. To achieve these goals, we are engaged in social contribution activities in the following six areas.

1. Food

   Kubota, which through its business contributes to agricultural efficiency and stable food production, supports the sustainable agricultural development through farm management programs and support activities for local farmers.

2. Water and the Environment

   Kubota, which contributes to the regeneration and supply of safe and clean water through its business, promotes contributing to local communities and society through activities such as improving the water environment and planting trees.

3. Educating the Next Generation

   Kubota, who is working to resolve problems in the fields of food, water, and the environment, contributes to local community development and realizing a sustainable society by supporting the wholesome development of the next generation of young people through activities such as lectures and hands-on classes related to these three areas.

4. Local Communities

   Kubota, which conducts business throughout the world, proactively engages as a member of the local communities in which it operates and contributes to community development through cleanup activities and making donations.

5. Sports

   Kubota Corporation, which manages the Kubota Spears rugby team, contributes to the revitalization of local communities by promoting the SDGs through team activities, sponsoring local sports teams, and co-sponsoring sports events.

6. Reconstruction Support

   Kubota, whose corporate identity is supporting the prosperous life of humans, is engaged in a variety of support activities responding to areas around the world that have been affected by natural disasters. Kubota and its employees continue activities to help local communities regain their vibrancy at the earliest possible time by responding to their needs during periods of emergency, recovery, and reconstruction.

Kubota's corporate activities are based on the understanding and cooperation of numerous stakeholders which include customers, suppliers, investors, governments, local communities, and employees. Since our business is conducted having obtained a significant amount of energy and resources from the earth, the global environment itself is also an extremely important stakeholder. As a member of international society and local communities, Kubota values stakeholder relationships and will continue to work together to contribute to a sustainable society and an abundant global environment.