New company specialized in the import, milling, and sale of Japanese rice to be established in Singapore — Kubota contributes to the promotion of Japan's agricultural exports by selling Japanese rice overseas —

Rice consumption continues to decrease in Japan due to diversification of diet, population decline, and aging population combined with declining birthrate. Japanese farmers have various issues including a shortage of successors, and the Japanese agriculture is under increasingly difficult circumstances.
As a manufacturer of agricultural machinery that has worked and grown together with farmers over the years, we have a desire to contribute to the revitalization of Japanese agriculture. With the objective of supporting Japan's rice exports, Kubota established a company in Hong Kong last year that imports, mills, and sells Japanese rice.
Leveraging its expertise, Kubota will now develop rice milling and distribution business in Singapore, the second largest importer of Japanese rice after Hong Kong. Importing brown rice from Japan and milling it locally, the company strives to help increase the demand for Japanese rice. Kubota continues to work with Japanese rice producers and promotes Japan's rice exports.

• Kubota Rice Industry (H.K.) website:http://kubota-rice.com.hk/

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  [Japanese rice stored in a temperature-controlled storage at Kubota Rice Industry (H.K.)]

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  [Rice mill at Kubota Rice Industry (H.K.)]