Kubota Corporation announced that Kubota combine harvester "PRO688Q" won the Nikkei Business Daily Awards for Superiority at the 2010 Nikkei Superior Products and Services Awards.

Once every year, the Nikkei Superior Products and Services Awards give an award to outstanding products and services.

Products and services nominated were 170 products and services and writers of Nikkei Inc. selected them from 20,000 new products and services, which were on the list of Nikkei newspapers' database and Nikkei New Products Database in "Nikkei Telecom 21," the online service of Nikkei group.

Selection Committee gave an award to a total of 40 products and services, according to 6 criteria (technical development, price effectiveness, growth potential, originality and impact to society and industry.)

• Nikkei Inc. publishes five newspapers, including its flagship The Nihon Keizai Shimbun, Japan's largest business daily, and The Nikkei Business Daily (Nikkei Sangyo Shimbun), which specializes corporate news. The company was founded in 1876 as one of the oldest newspaper publishers still operating in Japan.

Prize-winning product:

"PRO688Q" - combine harvester for Chinese market

Kubota combine harvester won outstanding performance award, appraised that we made breakthrough of success by taking in the demand of booming emerging countries.

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