A Cutting-Edge
“Food and Agriculture”
Research and Development
Focused on
People’s Wishes and Challenges
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We envision a future where
everyone abundantly enjoys
a food supply and livelihood.
Co-creating and implementing innovation
and
new initiatives are essential
for achieving this future.
However, challenges surrounding
"food and agriculture",
including world’s
population growth,
global environmental problems,
a decreasing number of farmers,
and food loss issues are becoming
increasingly complex and serious.
Kubota aims to create a place in which
people can consider
the past, present,
and future of food and agriculture,
and find possible approaches
for creating
a better future
at the “Future Life Expo: Future City”
a Future Society Showcase project
at Expo 2025 Osaka, Kansai, Japan.
Expo '70−Kubota Pavilion
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At Expo '70, the Japan World Exposition 1970, Kubota constructed its unique Kubota Pavilion, which consisted of three buildings and a garden featuring a waterfall. The Kubota corporate stance and social approach, which have remained unchanged both then and today, will be introduced through those Kubota Pavilion themes and exhibits.