Highlight
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Introduction of “Kubota Germination Lab” at Expo 2025 Osaka, Kansai, Japan
- Release
Apr. 15, 2025
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Kubota to Exhibit Two Versatile Platform Robots for the Future Under the Theme of “Food and Agriculture”
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Mar. 10, 2025
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Kubota announces its exhibition contents for the “Future Society Showcase Projects” at the Osaka, Kansai Expo
- Release
Aug. 28, 2024
Bridging the Cycle of Life, Let Us Create the Future Together
We envision a future where everyone abundantly enjoys a food supply and livelihood.
Co-creating and implementing innovation and
new initiatives are essential for achieving this future.
However, challenges surrounding "food and agriculture", including world’s
population growth, global environmental problems, a decreasing number of farmers,
and food loss issues are becoming increasingly complex and serious.
Kubota aims to create a place in which people can consider the past, present,
and future of food and agriculture, and find possible approaches for creating
a better future at the “Future Life Expo: Future City”
a Future Society Showcase project at Expo 2025 Osaka, Kansai, Japan.
Messages
Message1
Life and “Food and Agriculture” are connected from the past to the present and into the future.
Message2
Recognizing the importance of the entire food system from production to consumption, as well as the technology supporting it.
Message3
Collaborative creation by people of diverse backgrounds will lead to the future of “Food and Agriculture.”
Experience
Kubota Germination Lab
Laboratory for the future of “Food and Agriculture” that are friendly to the Earth and to people.
Enjoy an interactive exhibition and experience that combines a giant LED monitor and a canopy screen, allowing you to learn about the progress of humanity and society, as well as the future of "food and agriculture."

Human Progress and Agricultural Development
Agriculture, which supports our food, has changed in form along with the development of society. Beginning with ancient hunter-gatherer societies, we have passed through agrarian, industrial and information societies, and are about to usher in a new society. We will introduce the agriculture of each era, and Kubota's vision for the future of food and agriculture.

We hold the seeds of tomorrow.
Vegetables. Rice. Wheat.
Even if their seeds are sown one day,
they won’t yield a harvest the next.
The same is true for agriculture,
which cannot be perfected overnight.
It faces a variety of challenges,
including climate change and food issues.
But today, we hold the seeds needed to overcome
these obstacles and create a better future.
To help these seeds grow, we need to keep learning.
Human beings have always developed solutions,
improved technologies, and supported the circle of life.
Now, we must consider what we can do today
for the future of the Earth and humanity,
then put that into practice, one step at a time.
To eat is to live,
and to raise crops is to nurture life itself.
That’s why what we do today nurtures the lives
of those in future generations who are yet to come.
Future City Overview
To the city of happiness.
What and who are cities for?
What kind of “value” will Society 5.0 bring us?
The exhibition will provide an opportunity for visitors to contemplate a variety of questions
and to consider with us the vision of the future city through an exhibition in which the cyber
and physical fields are mutually linked and fused.
Our ideal is happiness for each and every person, leaving no one behind.
To that end, the arena that humanity must work together to find is the Future City.
- The Future Life Expo: Future City is one of the Future Society Showcase Projects, promoted by the Japan Association for the 2025 World Exposition and is presented by the Association and 12 co-sponsors.
News & Topics List
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Apr. 15, 2025
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Mar. 10, 2025
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Aug. 28, 2024
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Aug. 2, 2023
- Release
Expo '70−Kubota Pavilion
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At Expo '70, the Japan World Exposition 1970, Kubota constructed its unique Kubota Pavilion, which consisted of three buildings and a garden featuring a waterfall. The Kubota corporate stance and social approach, which have remained unchanged both then and today, will be introduced through those Kubota Pavilion themes and exhibits.
Official Website
Expo 2025 Osaka, Kansai, Japan
Admission Tickets Information
Come see the Future City Pavilion!
Expo 2025 Osaka, Kansai, Japan Official Website
For tickets information, click here.