Human Progress and Agricultural Development
Progress in civilization has had a great impact on the shape of societies. Beginning with ancient hunter-gatherer societies, we have passed through agrarian, industrial and information societies, and are now on the verge of moving towards a new society. Agriculture, which supports our food, has also changed in form along with the development of society. We will introduce how agriculture has progressed in each era, and Kubota's vision for the future of food and agriculture.
The Beginning of Cultivation in Hunter-gatherer Societies
As humans formed communities, daily food was obtained by hunting animals and gathering plants. Therefore, when food in the area ran out, they had to move to new location. Eventually, humans discovered that new plants grew from the discarded seeds of the plants they had eaten. Learning to sow seeds and grow crops enabled them to settle in safe locations. This is said to be the beginning of cultivation.
Stable Societies Based Primarily on Cultivation
In this way, humans acquired a means to consistently get food, and a cultivation-based society came into being. Agrarian societies are said to have lasted a long time, from several thousands of years ago through the 1800s when the Industrial Revolution arose. During those times, humans steadily developed agricultural techniques. The development of crops and agricultural techniques suited to the local climates, as well as the invention of agricultural implements that made cultivation and harvesting more efficient, increased harvest yields. By securing a stable food supply, humans settling in fixed locations developed communities rooted there.
Agricultural Mechanization Reduces Labor and
Enables Mass Production
The Industrial Revolution brought about dramatically improved technology in various fields, which rushed humans into an industrial society. The Industrial Revolution also created new value in agriculture. Farm work, which had been heavy labor, became less labor-intensive, and mass production became possible, with the advent of agricultural machinery and chemical fertilizers. As well, the shape of agriculture began to change around this time. The Industrial Revolution drove an escalation in urban population, and expanding food production to support this growing population became necessary. Farms became increasingly larger and more efficient, and produce shifted from being something farm families ate to something they sold as a commodity. Thus, subsistence farming transformed into agriculture as a primary industry, which established itself as an important food-supporting industry.
Achieving Sustainable Agriculture through IT
The popularization of information technology (IT) is what allows for our present-day information society, in which everyone can readily access all types of information. The internet has become indispensable in life, digitalized information has made all industries more efficient, and our lives have been enriched. However, at the same time, mass-production and mass-consumption societies to date have caused global environmental problems, and we are now in a period requiring a sustainable society.
In the food sector as well, there is an increasing need for sustainable agriculture in response to global issues such as food shortages caused by population growth, a declining agricultural population, and a concern for the global environment. Not only is there a call for mass production as in the past, there is also demand for agriculture that does not put a burden on Earth and that saves labor. At the same time there are also increasing needs for food diversity, including high-quality agricultural products and safe and secure food. To realize these goals, a variety of solutions and agricultural machinery utilizing IT are being developed.
Future Agriculture
Kubota’s Vision for the Future of Food and Agriculture Progresses Alongside the Development of Agriculture
Kubota has contributed to the advancement of agriculture by developing agricultural machinery in response to changes in society.
Kubota contributions to agriculture began in 1922 with the production of agricultural oil engines. Later, to alleviate Japan's severe food shortages in Japan following World War II, Kubota was the first to begin developing agricultural machinery. Generators for agriculture, power tillers, and riding tractors were offered to the world.
A decline in the rural workforce became a social issue during the record period of postwar economic growth. To meet farmer needs for labor-saving, efficient agricultural work, and thereby contribute to the mechanization of agriculture, equipment Kubota developed included not only tractors but also reaper-binders (machines that reaping and binding rice and wheat stems into bundles) and rice transplanters.
Furthermore, in response to global environmental problems in recent years, and the declining agricultural population among other recent global issues, the various products and solutions Kubota has developed include automated agricultural machinery and precision agriculture through the use of data. Kubota aims to achieve sustainable agriculture through both saving labor and manpower in agricultural work as well as improving productivity.
And, for a society of the future, Kubota is taking agriculture to the next stage.
In 2025, Kubota will exhibit at the Future Life Expo: Future City at the Osaka Kansai Expo under the theme “Laboratory for future of 'Food and Agriculture' that are friendly to the Earth and to people”.
In the emerging new society how will food and agriculture change?
We welcome you to come and see the future of food and agriculture that Kubota has been thinking about.