India and countries in Africa and Latin America are expected to undergo further development in the future. Rapid economic growth in recent years has brought about major changes to these countries. At the same time, a number of challenges are beginning to emerge. Explosive population growth in India and Africa, in particular, calls for urgent measures in respect to such aspects as stabilizing the world’s food supply. On the other hand, countries in Latin America are expected to become major food suppliers, but the introduction of additional agricultural machinery is required if they are to assume this role. These countries, which can be regarded as the next growth areas, have many hurdles that need to be surmounted, such as the development of farm infrastructures, the improvement of work efficiency and productivity by shifting from manual labor to machinery, and cost reduction. However, the prosperity of these countries is an important theme for solving future food problems.

Kubota is currently developing its business operations in four key areas: Japan, Asia, North America, and Europe. And it is now also focusing on India, Africa, and Latin America as its next areas. This is because if we can contribute to efficient agriculture through the introduction of additional agricultural machinery, it will help enrich rural areas and raise the overall economy level of countries. What is more, if we can raise the food self-sufficiency rate, it will play a direct part in helping solve global food problems. In addition, these countries have many areas where rice farming is flourishing, and Kubota’s strength lies in its ability to demonstrate the comprehensive capabilities it has cultivated in Japan. Kubota has begun to move toward solving social issues that are expected to arise in the future, helping create a more prosperous world for all.