In 2012, Kubota welcomed Kverneland Group (KVG), a long-established European manufacturer of implements, into its ranks. KVG was a key player in the advocating for and development of ISOBUS, an international communication standard that links tractors and implements. As Kubota had also been developing its own precision agriculture (smart agriculture^*2), KVG became a powerful partner for Kubota’s full-scale entry into the European dry-field farming market. A perfect match for the M7001 series, developed in France in 2015 as Kubota’s first large tractor for dry-field farming that incorporates smart agriculture technology, our original “tractor and implement” solution, which can be operated in unison with the implement through ISOBUS, reverberated with the agricultural sector. This technology helped to provide farmers with a whole host of values, such as increased efficiency, convenience, and simplicity. Through smart agriculture, Kubota will continue to contribute to increasing food production while promoting more efficient dry-field farming and reducing the environmental footprint through precision work that eliminates waste, such as by increasing the size and power of tractors and promoting automation between tractors and implements.