The United Nations has said that one of the real challenges facing long-term social development is economic growth.

Kubota has for a long time provided engines for industrial machinery, which has been key to industrial development and the creation of rich natural environments. Kubota’s engine business began in 1922 with the manufacture of oil-based engines for agro- industrial purposes. Later, the company poured its focus on the development of portable, lightweight, easy-to-handle engines, and as a result, its engines became significantly lighter and more compact. Before long, with the advancement of economic globalization, Kubota set out its policy to develop into an international, compact general-purpose engine manufacturer. In 1985 Kubota commenced operations at the Sakai Rinkai Plant, undertaking high-mix low-volume manufacturing to respond to diversifying market needs and streamlining facilities and production management systems. This established a foundation for the company’s global endeavors.

Meanwhile, understanding that social and industrial development can only succeed through harmony with the natural environment, and recognizing that the two go hand in hand, Kubota has contributed to environmental conservation and social infrastructure development since its founding. From the 1990s onward, as countries across the world called for stricter emissions regulations, Kubota not only considered these regulations in the development of its engines, but also took the initiative in considering emissions measures for the future. Further, aiming to provide engines that were optimally suited to various needs worldwide, Kubota advanced the eco-friendliness, mountability, and cost-effectiveness of its various engines for agricultural machinery, construction machinery, and even power generators. In doing so, the company continued to provide the driving force for industries across the world. Today, Kubota continues to receive wide acclaim and earn the trust of its customers as the world’s leading manufacturer of sub-100 HP diesel engines for industrial use.

Kubota’s engines are currently supplied throughout the world through its 13 sales hubs in the US, Europe, and other regions. Moreover, Kubota provides maintenance support for its engines—which are active far and wide—using its network of more than 500 service hubs. Elsewhere, the company is working to solve global food issues through the development of large engines that can efficiently support production on grain fields, which account for approximately 40% of the world’s arable land. The company is also developing micro hybrid engines to promote environmental conservation. In these and other ways, Kubota is responding to new engine requirements in order to support global industries.