Our products should not only be technically excellent, but also useful for the good of society. Since its establishment in 1890, Kubota has continued to carry on the spirit of its founder. In the fields of food, water, and the environment, which are essential for human life, we have worked with society to confront various issues that have emerged in each era and region. Kubota will continue to take on the challenge of resolving issues as long as they exist in the world, contributing to this beautiful earth and prosperous lives for all.

Our Challenges is a 30-year history that tells the story of how Kubota has taken on the challenges of the world and grown since 1990, the 100th anniversary of its foundation.